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itfashion.com September , 16th Barcelona

The denim evolution

by Daniela Cordero,

As well said by WGSN  , if fashion were a universe, denim would have its own galaxy. With this statement, it’s difficult to imagine how the quintessential must-have can be reinvented. In an effort to rectify this, we take a stroll through the initiatives of brands and designers that claim the denim dynasty with facts:

[1]  A Kind of Guise, made the magic of the wind, sun and rain work on their shirts for 90 days. The result? A limited edition, exclusive in terms of surface, texture and color. [2] Acne’s first book -Snowdon Blue, features the work of British photographer Lord Snowdon. And to accompany the release, they’ve created 6 blue limited edition shirts, inspired by those used by the portraitist. [3]  The days of sand blasting are gone: the collaboration between April 77 and Calla ended in digitally developed washed-out prints. [4] The Kingpins trade fair showed the influence of gym in denim fabrics, providing them with woven qualities and knit-like constructions, such as fleece and french terry. [5] Victoria Blumer and [6]  Vivienne Westwood  have experimented with denim effect knits for a modern update on jeans and knitwear. And under that same umbrella of fabrics camouflaged as denim, there are the Viktor and Rolf [7] and Acne’s suede [8] , and Alexander Wang’s leather [9].  The messy look has been dictated by Ashley Turen’s [10] hand-painted micro shorts, and the revered Patchwork, here illustrated by Elle’s Magazine styling. [11]. And, how to close a denim report without mentioning the eternal celebration that street style makes in its name? To get key clues Tokyo is the place [12].

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