The sparks in the first frame of the video are a preview of what comes next. The spark that opens the film is actually the spark of Adrià Colorado and his collections, always ready to bring some light to the boredom of dullness and anonymity of today’s mass designs. The brightness of a spark that enlightens a dark but also playful background, if we want to. Just as Adrià Colorado does with his designs, the spark adds some playfulness to a not-so-dark scene. It all depends on the point of view.
Adrià Colorado introduces his latest collection Rupestris with this film. This second collection introduces major changes as opposed to his previous work, Le Maroc. Some leitmotifs keep coming back. Adrià Colorado is the little kid that can never stop drawing. He lives in the body of Adrià, the designer, and the combination of both of their talents creates fun and serene collections—the proof that one should never stop dreaming, and imagining, and exploring.
This second collection proves that impeccable tailoring and purist lines are the guidelines for Adrià Colorado’s work. However, his designs are a risky combination of concepts. Those purist pieces become the blank canvas where he lets his imagination run wild, creating handmade patterns that will later be digitalized on the fabrics—the combination of craftsmanship and technology create the iconic look by Adrià Colorado, who also cares about interesting fabrics and cuts for his designs. Adrià Colorado merges mode d’auteur with a street avant-garde look, for those who feel self-confident, daring, serene but fun.
After suggesting a trip to Le Maroc with his first collection, Adrià Colorado wants us to escape beyond our rational limits again. The exoticism of the pre-historic era was appealing to the designer since a very young age and became the source of inspiration for hist latest collection. These pieces blend together the risk of adventure and imagination, the irrationality of dreaming beyond our conceptions of time and space, and the chaos and innocence of a little child when drawing for the first time. All these elements, along with an exquisite purity in lines and cuts, create a sense of serenity in the irrational, or the order in chaos. The result is a radical collection both for its visual and conceptual implications that still supports the identity of the label—a wild exploration of exotic imagery mixing naïf craftsmanship with the latest digital technology.
Adrià’s quest for freedom and adventures is now unisex: for the first time he also creates garments for women. Now the democratization of the fun is completed. Yet items are not sexualized. The whole of the collection is conceived not only as the result of the fun of liberation and creation, but also as the pieces one can take and play with. Adrià is offering the pieces, and it is up to us to create the game we want out of the collection. The journey to the past is just the first step of the adventure: it is our time to join the game, as wearers, and decide where we want the journey to lead us to.
Josep Prat Sorolla is the author of Rupestris, the fashion film that brings together all those elements in Adrià Colorado imagery. The video progresses as an elegant series of moving portraits that combine all those elements in the collection with endless visual references—from arrows or bones to more subtle symbols such as silhouettes and dynamism, embodying cave paintings. In the end, Josep Prat Sorolla manages to make us follow the designer’s order: it is impossible to decline such an invitation to escape. The viewer is immersed in Adrià’s universe: a world full of explosive color, neat images, geometry, absurdity and coherence. A world that is just as sophisticated and naif as our own fantasy.