After the successful short film “Beyond Mountains, More Mountains” by CANADA for the AW’12 campaign of 55DSL, the italian brand comes back with the same idea but, this time, with a new director. This summer Aoife McArdle is going to be the one searching for new points of view for 55DSL. From the little village of Italy, Texas, McArdle sends us a sweet portrait about the deepest America, linking it with the imaginary of writers like Susan E.Hinton, author of teenager novels like The Outsiders, Rumble Fish or Tex (that after Coppola took to the cinema). Italy, Texas is the initiation journey of a young guy seaching for his roots with little doses of love and pain, a film “celebrating what it means to be young, free, adventurous and Italian.”
*Advertorial by ADVice.