by Carmen Beunza,

Dress normal. That’s the leitmotiv under GAP’s new campaign. Simple clothes for you to complicate. To let your actions speak louder than your clothes. Or, maybe, to dress like no one’s watching. The truth is that all these are the campaign’s slogans. Little black and white videos (with excellent soundtracks) that outline the major current trend is maybe the no trend. The GAP campaign finds its roots in the normcore movement that has invaded the fashion circuit. The fashion of dressing normal. The fashion of no fashion at all. To be yourself. There is no better statement that an understatement.

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