In the documentary “Notes on Cities and Clothes”, which chronicles the encounter between the acclaimed filmmaker Wim Wenders and Yohji Yamamoto, the designer confesses his deep fascination with the work clothes from early XX century. Garments made to last a lifetime and with which the wearer could identify: The garment became you and you became the garment. An intimate and irremediable connection that Yamamoto deeply envied and that contrasted with the voluble spirit of Parisian catwalks in the 80s, where the designer presented his complex and beautiful designs.
For some reason, I am reminded of this story of Yamomoto when Sam Rush, along with Henry Allum creator of the Australian brand Handsom, expresses his vision of “honest garments”. Versatile and accessible clothing for everyday, that trascends. Clothes we want to wear season after season – perhaps a lifetime, just like those individuals photographed by August Sander, which Yamomoto always came back to in search for inspiration.
Founded in 2009, Handsome is dedicated to creating simple, yet fun clothing full of personality. And it is no wonder that among Sam’s favourite brands you find Acne, APC, Carven, Sessun … that have perfected the art of making clothing that outshines trends. Following up is the lookbook for Handsom’s current collection for men and women. Handsome classics.