Prada in the heart of the multitude

by Estel Vilaseca,

Prada spring summer 2014 | itfashion.com

La colección primavera verano 2014 de Prada se presentó ayer y hoy todos hablan de ella. Otra vez, Miuccia Prada azotó con una propuesta de moda “fotogénica”. Mucho color e ilustración en una nueva apuesta por el arte colaborativo. Inspirada por el arte de gran influencia política de mexicamos muralistas como Diego Rivera o David Alfaro, siete artistas participaron en el desfile de ayer: Miles “El Mac” Gregor, Gabriela Specter, Stinkfish, Jeanne Detallante, Pierre Mornet y el español Mesa.

Prada spring summer 2014 | itfashion.com

Comissioned after a global research in conjunction with 2×4 design firm, now based in Madrid as well, they engaged the artists to paint themes of “femininity, representation, power, and multiplicity” on the walls. “The fascinating aspect of this project was not only identifying and working with each individual,” says 2×4 founder Michael Rock, “but imagining the work of all six together in conversation. In many ways this project contradicts the prevailing cultural condition where everyone is somewhere else, connecting through social media, emailing files, and talking by Skype. By insisting on real paintings instead of digital reproductions, Miuccia Prada is fostering the creative energy that can only happen when everyone is physically working together in one space”.

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