I meet randomly the cover of Alexa Chung’s upcoming book. It will be called “it”, a familiar name for her and, obiously, for us. “Do judge a book by It’s [sic] cover,” tweeted ironically Alexa sharing the first image of her project of best-seller. “it”, a word that has been so used that has losed its original meaning: “a normal girl who attracts a strange magnetism”. ¿Is Alexa it? In my opinion, she is…so we are expectating to know all her secrets to get just a bit portion of her “ je ne sais quoi”.