Contemporary publishing

by Laura González,

Edición contemporánea | itfashion.com 02 05 03

When talking to Emma Llensa, cofounder of Ubicuo Studio, she reflects her passion for traditional publishing combined with the voluntary dependence of gadgets many of us suffer today. In Barcelona, the city of publishers, her team does the development, production and publication of apps, crossing humanities and technology with high levels of creativity. Meanwhile they enjoy the contemporary publishing of digital books and magazines, video games and applications for mobile and tablets with a notable artistic background. They’re also digital partner for graphic design studios, advertising and media agencies.

Ubicuo was born to enrich the content of our publications

They define themselves as creative programmers and began in 2009 to realize their passions with Carpaccio Magazine, the magazine that promotes emerging artists, today online today but at the beginning digitally once a month and on paper every three months. Shortly after and as a natural process, they created Atem Books to publish monographs of photographers, poets and illustrators in limited editions. Now just a year ago, the project evolved into Ubicuo Studio. María Cerezo, also cofounder of Carpaccio and Atem with Emma, Lara Costafreda and Marc Guardiola are behind this adventure. “We realized we wanted to enrich the content of our publications and include interactive parts that increase the experience of authors and readers.”

Ubicuo Studio has published the first illustrated book of poetry for iPad in the world

They work curious to know how books of the future can get and want to be players in this transformation publishing for example the first illustrated book of poetry for iPad in the world, Unlimited Sobrassada, the first photo book for this tablet in Spain, Tusk , or illustrator Conrad Roset’s application, through which the reader can interact with his works. They cultivate polyglot edition, with translations of almost all the titles into English, Spanish and Catalan. To make an app itself, they film and edit the audiovisual content themselves. They have fun with the authors and explore the limits of digital publishing, while they are convinced that traditional publishing in paper is not in danger. “We continue to read on paper, although it is true that since 2009 we have bought more books in digital format (over a hundred), than on paper (maximum twenty). Luckily for everyone if their premonitions become true, books will still be published on paper, but fewer and better. “Mediocre books will only exist digitally.”

Edición contemporánea | itfashion.com 08
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Laura González
"Lo mío es la variedad, de lo contrario me aburro"