Miuccia Prada continues playing with fragances next to perfumer Daniela Andrier “with an uncompromising focus on the absolute best, purest and contemporary ingredients in the most innovative of constructions. (…) with each scent, the deconstruction of perfumery conventions and our related notions of beauty continues.” On the 14th of February Prada launched its number 14, Rossetto, a fragance based on the most feminine device, namely, the lipstick. With this new scent comes the web application dedicated to it. Designed in collaboration with Michael Rock and the New York studio 2×4, the app allows users to create suggestive collages signed off with the graphics of the new Prada fragrance: red lips. Go to prada.com/rossetto to start. Smooch!