The Future of the Fashion Show

by Estel Vilaseca,

Yesterday Leticia García opened her article at Smoda with the following question: “How will fashion shows look like in the future?”.  And it seems that  Topshop has the winning answer. The English brand joins forces with Google at the upcoming London Fashion Week, that made its debut on the catwalk last season at the Diane Von Furstenberg show. Now these two brands want to take things to a whole new level: “Ever wondered what it would be like to be Cara Delevingne, Jourdan Dunn, Rosie Tapner or Ashleigh Good? For the first time ever see the catwalk through a models’ eyes with Google Cam at Topshop Unique‘s AW13 show.” It will be next Sunday 17th at 3pm. I’ve written a memo in my agenda. Meanwhile, you can follow this 360º experience here. As I told you some weeks ago in my monthly review on, now fashion means live fashion.


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Estel Vilaseca Barcelona Editor
"No one belongs here more than you"