Isabel Martínez is the person behind Isabelitavirtual. Creative in the *S,C,P,F… agency, she has collaborated with publications such as Esquire or Yo Dona, where she edits the blog Trendstagram. In 2011 she opened the IsabelitaVirtual Instagram account, one of the most followed accounts in the world. In 2012, Vogue Italy recognized her as one of the emergent talents of the year and showed her work in the Carla Sozzani Gallery in Milan. In 2014, The Cut (the New York Magazine blog) placed her in the 50 Fashion Social Media Voices to Follow list. She has been the official Instagrammer of Delpozo in the New York Fashion Week, has collaborated with firms like Tiffany & Co, the Moscow Ballet or Viktor & Rolf.