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La Casita de Wendy, Zoologie

Posted by & filed under Collections.


Share! Share in Facebook Share in twitter Collections La Casita de Wendy, Zoologie by Estel Vilaseca, 4 Mar 2013 Madrid based fashion brand La Casita de Wendy has launched its new collection ZOOLOGIE, while showing it in Paris. And it makes sense, because the fashion brand by Inés and Iván can survive independently thanks to their international buyers…. Read more »

Martin Lamothe, Al Fresco

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Martin Lamothe Spring Summer 2013 |

Being able to look calmly at the Spring Summer 2013 collection of Martin Lamothe  is some kind of a luxury. It is necessary to do it far away from the rush of the catwalk in order to appreciate the boldness and complexity of Elena Martin’s proposals. Because behind that fleeting flash of creativity  delivered on the… Read more »

Martin Lamothe retro futuristic

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Martin Lamothe Mechanics |

From the  backstage frenzy, Martin Lamothe’s press agent Carolina Melgar sent us these pictures shot by Miralles Y Calf. Looking at them, we can appreciate some of the strongest points of Elena Martin new collection titled “Mechanics“: cutting edge “mechanic patterns” and an exhaustive textile research. With a retro futuristic aesthetic as a starting point, the… Read more »


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Su Turno Lourdes Cabrera |

Surrealistic hands have painted lips and nails of the new scarves collection from Su Turno. If the Crash of 1929 provoked a spectacular growth in lipstick sales, now nail polishes are the bestsellers. To pay tribute to the Lipstick Index from the past and the Nail Polish Index of the present, Su Turno celebrates creativity in… Read more »

Sandra Suy para Chloé

Posted by & filed under Illustration Now.

Chloé Sandra Suy |

The news could be that, to celebrate its sixtieth anniversary, la Maison Chloé is releasing a collection of sixteen emblematic creations that contributed to making the brand success. The capsule collection includes seven accessories and two limited editions of just 60 copies and expresses all the richness and vitality of Chloé’s allure. The house started the… Read more »

Pamela Love first fashion film

Posted by & filed under in motion.


Pamela Love’s first fashion film is full of the sweetest cliches from the indie universe: dreams, enchanted woods, rituals, bonfires and, of course, her jewels. The New York designer shows her new spring summer collection Maia  with Crystal Renn. And because nobody is cooler than her, the soundtrack is by her beastie Devendra Banhart. Sweet Dreams!


Posted by & filed under Collections.

Maiyet Cass Bird Daria Werbowy Spring Summer 2013 |

This spring summer the sustainable fashion brand Maiyet repeats with the same team. For the third time in a row, photographer Cass Bird does the shooting and model Daria Werbowy is the face.

15 DIY from NYFW

Posted by & filed under DIY.

New York Fashion Week Fw 2013 | itfashion

You know, we love DIY and what it means: to update our wardrobe in a personal way and for four bucks. For this reason I couldn’t resist reviewing the New York Fashion Week with crafter eyes. Here are 15 DIY ideas. Lets go!

DKNY for Opening Ceremony

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DKNY Opening Ceremony |

Logos are back and big corporations win, yet again. This and the overwhelming power of the brands is going to be my topic at this month. If you want to read more about it, click “Si Logo“.

Prada Red Lips

Posted by & filed under 3.0.


Miuccia Prada continues playing with fragances next to perfumer Daniela Andrier “with an uncompromising focus on the absolute best, purest and contemporary ingredients in the most innovative of constructions. (…) with each scent, the deconstruction of perfumery conventions and our related notions of beauty continues.” On the 14th of February Prada launched its number 14, Rossetto,… Read more »

American Beauty

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American Perez spring summer 2013 |

    Yesterday was lovers day. And we want to repeat today. And tomorrow…because life feels better with love. And American Perez, a brand which loves to live in a permanent crush, yet again surprises us with its new collection “American Beauty”, presenting delightful garments with retro shapes and japanese notes. This tandem of  designers,… Read more »

The Future of the Fashion Show

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Google, Topshop y los desfiles del futuro |

Yesterday Leticia García opened her article at Smoda with the following question: “How will fashion shows look like in the future?”.  And it seems that  Topshop has the winning answer. The English brand joins forces with Google at the upcoming London Fashion Week, that made its debut on the catwalk last season at the Diane Von Furstenberg show. Now… Read more »

Cortana ss2013

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I just want to say good bye to this sad winter. I feel like spring and there is no better idea than wrap us with the soft silks of Cortana. For the upcoming new season designer Rosa Esteva brings us exciting colours to forget the sorrow and fluid and super comfortable shapes to overcome with… Read more »

CDG and Hermès in love

Posted by & filed under Object of Desire.

Comme des Carrés CDG Hermés |

I love when Rei Kawakubo sends me secret messages. This time the messenger is the always wise Inmaculada Urrea via twitter (if you don’t follow her, you should…you’ll learn a lot!). It is a love message printed on one of the big scarfs from the collaboration between Comme des Garçons and Hermès for upcoming Valentine’s Day. It… Read more »